adidas x DELTA

For this project, I worked as Art Director, leading the social element of the wider underwear campaign. My role was to develop and integrate a social-first approach that complemented the overarching campaign, creating content designed to feel native to each platform while maintaining a consistent visual identity.

We produced a mix of evergreen and behind-the-scenes content, from first-person POVs featuring Riccardo Calafiori himself to product-led imagery, ensuring a cohesive experience across every campaign touchpoint.

The result was a series of still and motion assets created for both adidas and Riccardo Calafiori’s social channels.