Molecule Sleep

Molecule Sleep is a sleep and recovery brand focused on helping people optimise rest through science-led products and a considered approach to sleep performance.

As part of the brand’s wider rebrand, I was brought on to create a new look and feel across social, translating the refreshed identity into a distinctive and cohesive visual language. I developed a set of social content pillars to establish a clear framework for how the brand could show up consistently across its channels.

I led the organic content direction, developing always-on content alongside reactive posts responding to relevant moments, launches and cultural conversations. I also created a range of paid social assets, ensuring product and brand messaging remained clear while staying true to the new creative direction.

The result was a more defined and flexible social identity, supported by a clear content strategy spanning organic, reactive and paid communications.