adidas dropset 3

Strength comes from the ground up.

Led and executed end-to-end by me, this social-first 360° campaign was designed to spotlight the latest adidas Strength Trainer through authentic, high-impact storytelling. The focus was on real workouts in real gyms, featuring expert talent putting the shoe to the test in environments where performance truly matters.

The campaign deliverables included a dynamic mix of social content — from immersive 360° POV footage capturing the intensity of training sessions, to behind-the-scenes interviews with the designers breaking down the shoe’s innovation and design process.

This multi-format approach not only showcased the product’s performance and design credibility but also deepened audience engagement through a raw, unfiltered look into both athlete experience and product craftsmanship.