Havaianas

For this project, I led the TikTok and Instagram content strategy for Havaianas Europe, overseeing the creative direction from concept development through to final delivery. The content was designed to live across multiple touch points, spanning social media platforms and in-store placements, ensuring a cohesive and impactful brand presence.

Working on this ongoing account, I collaborated closely with the wider team to develop and produce fresh content on a weekly basis, delivering multiple sets of assets each month. From early-stage ideation and trend research to production, editing, and final rollout across social channels, I managed the full creative lifecycle—ensuring every piece aligned with brand objectives while remaining culturally relevant and engaging.