Move Freely.

For this project my role was being an Art Director tasked with developing a product campaign to position the brand as a credible and premium player in the underwear category, this project focused on storytelling that communicates why the product matters blending emotional resonance with clear product benefits. The creative direction aimed to establish relevance across both Sportswear and Originals, anchoring the brand within the worlds of sport, lifestyle, and culture.

The outcome was a series of still and motion pieces created for in-store, OOH and paid media platforms.