The Sole Supplier x Nike

This campaign was developed to celebrate the people behind The Sole Supplier, using the iconic Nike Dunk as a symbol of unity, individuality, and the collective spirit that drives the team forward. The concept centered around the crew’s reunion at their new Shoreditch HQ, marking a fresh chapter for the brand.

Shot on location in the streets surrounding their new workspace, the creative direction brought a traditional studio aesthetic outdoors — giving the campaign a relaxed, authentic feel that reflected the team's culture and energy.

Creative Director & Editor: Iqrah Zubair
Director: Dan Timcke
Producer: Alim Montell
DOP: Dom Lake
1st AC: Kai Newton
BTS: Devi Acharya