MILANI #ToYouAndBeyond

Milani Highly Rated Anti-Gravity Mascara Launch

A bold, social-first campaign shot on location in New York City, created to celebrate the launch of Milani’s Highly Rated Anti-Gravity Mascara. The campaign spotlighted a diverse cast of Milani Maker talent, with a strong focus on amplifying underrepresented voices and redefining what beauty looks like today.

The result was a suite of disruptive, high-impact social content — including short-form video, bold visuals, and custom AR filters — crafted to drive engagement and deepen brand connection across digital platforms.